Forge’s Fierce Pharma Announces the 2026 Fierce Pharma Marketing Awards Winners

CINEHEALTH International Health and Wellness Film and Video Festival took place in conjunction with the Fierce Pharma Marketing Awards

PHILADELPHIA, Sept. 16, 2026 (GLOBE NEWSWIRE) -- Last night at an awards gala, Forge’s Fierce Pharma announced the winners of the 2026 Fierce Pharma Marketing Awards, an annual awards program presented by honoring leadership, vision, innovation and strategic accomplishments within the pharma marketing and advertising community. The program was held in conjunction with Fierce Pharma Week.

The competition showcased the pharma companies and their agencies that have produced thought-provoking, innovative, and compelling campaigns that are making a difference and meeting the global health challenges of today and tomorrow. Trophies were presented to winners in 20 categories. All of the winners found new ways to communicate and produce innovative campaigns.

“Congratulations to all of the winners of the Fierce Pharma Marketing Awards. Their work demonstrates the creativity, strategic thinking and innovation that is shaping the future of pharmaceutical marketing. These teams are not only raising the bar for excellence in the industry, they are delivering campaigns that connect with audiences, drive meaningful impact and ultimately help advance the way healthcare is communicated,” said Rebecca Willumson, Senior Vice President and Publisher of Fierce Pharma, Fierce Biotech and Fierce Healthcare. 

The 2026 winners:

• Agency of the Year: Moon Rabbit
• Best Use of AI: Live For What You Love - Bayer | PulsePoint
• Charitable or Philanthropic Campaign: Check, Mate - Voices of Alzheimer's | McKinney
• Data-Driven Campaign: XDEMVY: Finding the Invisible Patient - Tarsus Pharmaceuticals, Inc. | Moon Rabbit
• Digital Campaign – non-social media: Unbranded pLGG Education - Children’s Book Campaign - Day One Biopharmaceuticals | Merkley + Partners
• Impiricus HCP Impact Award: Reinforcing Hope - Eli Lilly and Company | Area 23
• Influencer-Driven Campaign: Relax Your Tight End - Novartis | Digitas Health
• Innovation Challenge: The Odds - GSK | Edelman Canada
• Marketer of the Year: Rebecca Lannan - Supernus Pharmaceuticals | Burson
• Medical Conference or Event Marketing: Beneath the Surface - Novartis | Weber Shandwick | Golin Ketchum
• Multicultural Campaign: Our Heritage, Our Health - Merck | Real Chemistry
• New Brand Launch: Flip the SwitchTM: DAWNZERA™ launch - Ionis® Pharmaceuticals | Area 23
• Online Video or Film: CIDP Unscripted – argenx | Avalere Health
• Pharma TV: Pretty Hurts: Meningitis Awareness Through Entertainment - GSK | Chandler Chicco Agency
• Podcast or Audio: Gut Matters: Discoveries and Innovations - Ardelyx | Believe Limited
• Point of Care Marketing: Fintepla Video Book - OLIXIR New York | UCB | Spectrum Science
• Professional Marketing: Champions in Care - Bristol Myers Squibb | Real Chemistry
• Public Relations Campaign: Playing with Heart - Merck | /prompt
• Social Media for Consumer: Relax Your Tight End - Novartis | Digitas Health
• Website for Consumer: CIDP Unscripted – argenx | Avalere Health
  

The judging panel included experts from leading pharmaceutical companies and top agencies involved in life sciences marketing and communications. See the full judges list here.

CINEHEALTH International Health and Wellness Film and Video Festival
The CINEHEALTH International Health and Wellness Film and Video Festival took place in conjunction with the Fierce Pharma Marketing Awards. The awards were presented in the following categories: 

• Best Feature Film: Brother Austin (US), Directed by Win Scott
• Best Short Film: becalming (US), Directed by Shelby Slager
• Best Episodic Series: CIDP Unscripted (US), Directed by Stephen Takashimia, Produced by Avalere Health
• Best Social Media Short: Power In Our Hands (UK), Directed by Simon Ruben
• Best Podcast: Diary Of A CEO: I’m Filled With Rage (US), Hosted by Steven Bartlet
• Lifetime Achievement: Maria Menounos
  

The Awards Gala took place at the National Constitution Center with a cocktail reception, musical performance and after party with a live DJ.

About Fierce Pharma
Fierce Pharma is the go-to destination for the news and trends shaping the industry. Our focus daily is on news about approved drugs and every aspect of pharma’s operations as well as the people who move pharma forward. Our coverage also feeds longer-form content, podcasts and events. In staying on top of the news, our journalists have developed a loyal audience. Critically, we explain the news—often complicated technology or business maneuvers—and put it in context that brings it home for our readers and listeners in their work lives.

About Forge
Forge is a leading global B2B events and media company, connecting buyers and sellers across high-value industries through live events, trusted media brands, digital products and year-round communities. Powered by first-party data, technology and deep market expertise, Forge helps businesses discover opportunities, build the right relationships and stay engaged well beyond the event itself. It is a company guided by a single purpose, Moving Markets.

For more information, visit forgelive.com.

Media Contacts
Meryl Franzman
Fierce Pharma Week
mfranzman@questex.com

Jesse Case
Fierce Pharma Week
jcase@questex.com